I will be speaking at, and attending, ICE 2007, March 21-22, 2007 in Toronto, Canada. In case you are wondering, "ICE" stands for Interactive Content Exchange.
ICE 2007 is a conference dedicated to the business of content on interactive platforms and is a follow-up to last year's amazing iSummit conference, which I also attended and spoke at.
The theme of this year's conference is devoted to understanding the new consumer as creator. During the course of the three-day event over 100 speakers from around the world will explore the new and changing roles and relationships media and content has with this new consumer.
I will be participating in a panel discussion entitled "The New World Order" on Wednesday, March 21 alongside Brady Gilchrist, Jim Griffin, Maria Hale, Shel Israel, and Mike Lee. James Lewis will moderate the session, and we're going to explore how media companies and advertisers will engage the new consumer in this fragmented, anywhere, anytime, any device on-demand world.
If ICE 2007 is only half as good as iSummit was, attendees are in for a treat. For more information about the conference, visit www.ice07.com.
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