CMA Word of Mouth Marketing Conference 2007

I will be speaking at, and attending, the Canadian Marketing Association's Word of Mouth Marketing Conference, April 12, 2007 in Toronto, Canada. Unless I am mistaken, this is the inaugural year of this conference.

I will be participating in a panel discussion entitled "Going Viral & User Generated Media" moderated by Louis Gagnon, Vice-President, Marketing, monster.ca. Joining me on the panel will be Janet Kestin, Chief Creative Officer, Ogilvy & Mather and Martin Ouellette, President & Creative Director, Provokat.

I believe we're going to attempt to define what viral marketing is. That alone should be worth the price of admission! ;+)

I'm particularly looking forward to the luncheon keynote address by Kyle MacDonald of one red paperclip fame.

For more information about the conference, visit the official CMA Word of Mouth Marketing Conference Website.