About

  • Sweetmantra features practical e-marketing and online advertising advice, tips, and best practices by award-winning Internet marketing expert Bill Sweetman.

Search

  • Google this blog:
     
    Sweetmantra Web

Recently on Marketing Martini

« Earn Your Black Belt in Domain Name Karate at BC AIM Direct Marketing Day 2007 | Main | Drunken Sailors on a Deadline: How Not to Buy a Domain Name »

November 14, 2007

An Insider's Perspective on the Multi-Billion Dollar Domain Name Industry

As loyal readers of this blog will know, last month I was in Miami, Florida to attend the biggest domain name industry event of them all, TRAFFIC. While I was there, I recorded interviews with several of the domain name industry's major players. Upon my return, I turned these interviews into six special "road trip" versions of my Marketing Martini podcast, four of which have been released so far.

If you'd like a glimpse inside the rather secretive, multi-billion dollar domain name industry, I encourage you to give these episodes a listen. Here are a few highlights...

What's a live domain name auction? Find out from the man who runs the top one in the world.

In Episode #29 of Marketing Martini, I talked with Monte Cahn, Founder and CEO of Moniker.com, about the world's largest live domain name auction. It was only after the interview that I realized Monte also hosts his own podcast, Domain Masters. Such a small world!

Ever looked up the perfect domain name for your business only to discover it wasn't available to register? Don't give up hope just yet; a good domain could still be within reach.

In Episode #31 of Marketing Martini, I chatted with Peter Lamson of NameMedia about the "aftermarket" for domain names. In a stroke of accidental marketing brilliance on my part, this episode was released shortly after NameMedia filed to go public.

Did you know that buying a domain name is no longer the only way you can gain use of it?

In Episode #32 of Marketing Martini, I spoke with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing. Jonathan was such an interesting interview subject that he inspired two episodes.

I have received such amazing feedback from listeners about this special "road trip" series of interviews that I wanted to bring the series to your attention. Enjoy!

Comments

Cool. I read about these podcasts on Dominik Mueller's blog and I have now subscribed to your podcast series. My interest is in SEO in a general sense but domain names in particular.

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In