As loyal readers of this blog will know, last month I was in Miami, Florida to attend the biggest domain name industry event of them all, TRAFFIC. While I was there, I recorded interviews with several of the domain name industry's major players. Upon my return, I turned these interviews into six special "road trip" versions of my Marketing Martini podcast, four of which have been released so far.
If you'd like a glimpse inside the rather secretive, multi-billion dollar domain name industry, I encourage you to give these episodes a listen. Here are a few highlights...
What's a live domain name auction? Find out from the man who runs the top one in the world.
In Episode #29 of Marketing Martini, I talked with Monte Cahn, Founder and CEO of Moniker.com, about the world's largest live domain name auction. It was only after the interview that I realized Monte also hosts his own podcast, Domain Masters. Such a small world!
Ever looked up the perfect domain name for your business only to discover it wasn't available to register? Don't give up hope just yet; a good domain could still be within reach.
In Episode #31 of Marketing Martini, I chatted with Peter Lamson of NameMedia about the "aftermarket" for domain names. In a stroke of accidental marketing brilliance on my part, this episode was released shortly after NameMedia filed to go public.
Did you know that buying a domain name is no longer the only way you can gain use of it?
In Episode #32 of Marketing Martini, I spoke with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing. Jonathan was such an interesting interview subject that he inspired two episodes.
I have received such amazing feedback from listeners about this special "road trip" series of interviews that I wanted to bring the series to your attention. Enjoy!
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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