Sweetmantra: Internet Marketing Advice

An Insider's Perspective on the Multi-Billion Dollar Domain Name Industry

As loyal readers of this blog will know, last month I was in Miami, Florida to attend the biggest domain name industry event of them all, TRAFFIC. While I was there, I recorded interviews with several of the domain name industry's major players. Upon my return, I turned these interviews into six special "road trip" versions of my Marketing Martini podcast, four of which have been released so far.

If you'd like a glimpse inside the rather secretive, multi-billion dollar domain name industry, I encourage you to give these episodes a listen. Here are a few highlights...

What's a live domain name auction? Find out from the man who runs the top one in the world.

In Episode #29 of Marketing Martini, I talked with Monte Cahn, Founder and CEO of Moniker.com, about the world's largest live domain name auction. It was only after the interview that I realized Monte also hosts his own podcast, Domain Masters. Such a small world!

Ever looked up the perfect domain name for your business only to discover it wasn't available to register? Don't give up hope just yet; a good domain could still be within reach.

In Episode #31 of Marketing Martini, I chatted with Peter Lamson of NameMedia about the "aftermarket" for domain names. In a stroke of accidental marketing brilliance on my part, this episode was released shortly after NameMedia filed to go public.

Did you know that buying a domain name is no longer the only way you can gain use of it?

In Episode #32 of Marketing Martini, I spoke with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing. Jonathan was such an interesting interview subject that he inspired two episodes.

I have received such amazing feedback from listeners about this special "road trip" series of interviews that I wanted to bring the series to your attention. Enjoy!

Earn Your Black Belt in Domain Name Karate at BC AIM Direct Marketing Day 2007

I bought my first domain name over 12 years ago for $70 and sold it a few years later for $10,000. I guess I've been hooked on the magical allure of domain names ever since. In fact, that's one of the reasons I now work at Tucows, the largest domain name wholesaler in the world, where I get to think about domain names all day long.

If you'd like to learn how to protect your domain names, increase your website traffic, and outmaneuver your competitors, join me at the BC AIM Direct Marketing Day, November 8, 2007 in Vancouver, Canada.

I will be giving an informative yet fun presentation entitled "Domain Name Karate: The ‘Ancient’ Art of Maximizing and Defending Your Domain Names." I'll be demonstrating my secret Domain Name Karate moves like "The Quiet Warrior," "The Five Blades," and "The Peacock’s Feather." I might even be persuaded to share "The Green Volcano" with those in attendance, but only if I have a spotter.

Seriously, I'm looking forward to sharing what I've learned about domain names over the last 12 years.

Of course, I'm not the only reason to attend BC AIM Direct Marketing Day. Other featured speakers include Stefan Tornquist from MarketingSherpa and Kyle MacDonald (a.k.a. the One Red Paperclip guy).

I hope you can make it. Visit http://www.bcaim.org/dmday for all the details.