I will be speaking at MagNet - Canada's Magazine Conference, June 4-6, 2008 in Toronto, Canada. MagNet is the Canadian magazine industry's big trade conference, and this will be my first time speaking at this event.
I will be giving a talk on Search Engine Advertising on June 4 entitled "Search Engine Advertising: The Ultimate Measurable Marketing Tool?"
My talk will provide actionable insights into the measurable marketing potential of search advertising and explore why it may be the ultimate direct-response vehicle.
For more information about the conference, visit the official MagNet Website.
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