Forget about thinking big. You need to think small!
That's the rallying cry for a presentation I am giving at the Canadian Marketing Association's National Convention in Toronto on April 28, 2009.
The Canadian Marketing Association (CMA) has invited me to present my newest talk, "Minivertising", at Canada's largest marketing conference. This national convention is held each spring in a different city and welcomes thousands of attendees.
Here are the details:
"Minivertising" – The Big Future in Targeting a Tiny Niche
Tuesday, April 28, 2009
10:30 - 11:30 AM
Register for the conference
Forget about thinking big. You need to think small! Until recently, it was expensive if not impossible to market to a highly segmented target audience. Not any longer. Discover how marketers and entrepreneurs can use social media and emerging Web tools for affordable and effective mini-targeting. No matter what the size of your company is, you can learn how to become a dominant player in a profitable niche.
If you’re a marketer, you will learn how to use the principles of minivertising to generate interest for your client’s products and services, no matter how constrained their budgets are. If you are an entrepreneur or business executive, you’ll discover affordable and measurable ways to attract highly motivated customers to you, almost overnight.
For more information and to register, visit the CMA National Convention Website.
I hope to see you there.
P.S. Here is a link to the list of Minivertising Resources.