I've yet to be duped by a fraudulent email scam, despite the fact that the email con artists are getting better at their 'trade' all the time. My secret weapon? I can spell.
Is it just me, or does every single phishing email contain at least one spelling or grammatical error? Whenever I'm trying to determine if a message is legitimate or not, the appearance of a typo is usually the most obvious sign that the message is bogus.
Don't these criminal 'masterminds' proof their messages before they send them out? Don't they take pride in their work? If they're going to break the law and wreak havoc around the world, shouldn't they at least know proper punctuation?
Seriously, phishers are getting so good at what they are doing that it really is getting hard to distinguish the legitimate emails from the fraudulent ones. Which is why reputable email marketers must be extra vigilant in their own quality assurance process. Right now, the only thing separating your legitimate email campaign from a fraudulent one could be the correct placement of an apostrophe.
Heaven help us when the phishers discover spellcheckers!
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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