To .CA or not to .CA, that is often the question Canadian marketers ask themselves when they want to register a new domain name. Now that it’s much easier and cheaper to register .CA domain names, more and more marketers are struggling with this decision. The .CA extension has certainly become more commonplace and is better understood by Canadian consumers. Yet the .CA comes with its fair share of challenges.
As much as I love their patriotic flavour (spelled with a “u” of course), .CA domains can be problematic because people, especially our neighbours to the south who make up the bulk of North American online traffic, expect all domain names to end in .COM.
No matter how much you’ve invested in the marketing of your .CA domain name, a lot of people will still try to visit the Website at .COM and send email to the .COM address. Do you really want another individual or company to receive your traffic and email?
For this reason I always recommend to clients that they register the .COM version of their domain name even if they choose to use and promote the .CA version. And if the .COM version isn’t available, then they should seriously reconsider their overall choice of domain name.
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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