I still kick myself for not following through on an idea for a book I had during the early days of the Dotcom boom. I had been on a business trip to San Francisco - arguably the epicentre of the Internet 'gold rush' - and while I was there I started to notice all the unusual places that URLs were plastered.
Sure, people were promoting 'MyGoofyBusinessIdea.com' on billboards and posters, but creative (or maybe desperate) marketers were also putting their URLs on other, uh, interesting things. Had I been more on the ball at the time, I would have started documenting this phenomenon with my camera.
Even without photographic evidence, I still thought it would be beneficial, even inspirational, to share with you some of the more memorable places I've seen URLs advertised over the years.
- printed onto tiny stickers affixed at eye level above a men's urinal
- stencilled onto highway signs and overpasses (like graffiti) on a busy highway
- printed on the 'fortune' inside a fortune cookie
- carved in ice and used as a dinner table centrepiece
- painted on the entire side of a Volkswagen Beetle
- written in the sky in little 'digital' puffs of smoke by a skywriter plane
- encased in layers of ice on the surface of a hockey rink
- moulded into the top of a chocolate bar
- printed on the side of a hot air balloon
- written into the sand on a public beach before it opened for the day
- temporarily tattooed on a woman's bust (at least I think it was temporary!)
I'd love to hear about the strange places you've seen URLs advertised.
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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