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June 5, 2006

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Barry Welford

That's a good list, Bill, and very well worth considering. It can get expensive if you're creative so here's my two cents on something to do before and something to do after your mantra list.

Before working on the list, you should have checked out that this is a name that you can likely dominate with the search engines. Do a Google search for the name and see what you find. If there are more than 100,000 entries, then you're in for some tough sledding. Ideally this analysis will show you that there will be no confusion. This name will really be your company.

Then after buying the most important domains from your list, Bill, it's important to so develop the website that it becomes #1 in all the major search engines for a search for the name. Once you've done that, then most of the traffic will come your way. You don't need to worry quite so much about those who can't spell. In any case you should choose a name that's easy to spell. :)

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