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September 18, 2006


Donna Papacosta

I love the PLASTICS analogy. And I think you're right. Unfortunately, marketers have to be careful when looking for podcast help. Not everyone with a mic and a copy of Audacity is going to know about communications and hence be a talented podcaster.

Good post. Thanks.

Tom Beakbane

Totally agree (for the moment). Podcasts are now my favorite form of education and entertainment. I spend about 10 hours/week listening to podcasts. Two years ago the number was zero.

The challenge for corporations and agencies is how to create podcasts that not only get an audience but are also productive.

Do you have any examples of agencies that are helping their clients broadcast them - and getting paid for it??

Nice blog (great to hear about your new job).

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