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November 22, 2006


Don Lange

Great points Bill. One interesting sidebar - companies who have "made do" with perhaps second best domain names until their primary choice becomes available have built up search engine ranking value that they would lose if they suddenly changed URLs! Gives one pause...Another quick note, sorry I missed your speech at the CMA this week but I heard on several fronts that it was great.


As the owner/user of a quirky name, I can attest that "fun" domain names sometimes have value -- if they're memorable or somehow distinctive --


(Admittedly, it's unclear if the name would have value beyond my online advertising industry niche.)

Also, you'll want to consider a domain's age, Google Pagerank score, inbound links, DMOZ listing, and type-in traffic in your purchase price equation. They all have value and are worth paying for.

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