« The Importance of Colouring Outside the Lines | Main | Domain Names Make Great Holiday Gifts »

November 22, 2006

Comments

Don Lange

Great points Bill. One interesting sidebar - companies who have "made do" with perhaps second best domain names until their primary choice becomes available have built up search engine ranking value that they would lose if they suddenly changed URLs! Gives one pause...Another quick note, sorry I missed your speech at the CMA this week but I heard on several fronts that it was great.

adverlicious

As the owner/user of a quirky name, I can attest that "fun" domain names sometimes have value -- if they're memorable or somehow distinctive --

http://adverlicio.us

(Admittedly, it's unclear if the name would have value beyond my online advertising industry niche.)

Also, you'll want to consider a domain's age, Google Pagerank score, inbound links, DMOZ listing, and type-in traffic in your purchase price equation. They all have value and are worth paying for.

The comments to this entry are closed.

My Photo

About this Blog

  • Sweetmantra offers domain name strategy and advice, tips, and best practices by domain name expert and Internet marketing veteran Bill Sweetman. Topics covered include domain acquisition, domain brokering, domain buying, domain management, domain monetization, domain sales, new gTLDs, and premium domain names.

Friends of this Blog

Bill Sweetman's Ventures

Bill Sweetman Recommends

  • Hover - domain name registration and management made simple

Bill Sweetman's Faves