As 2006 comes to a close, and with a little nudging from my buddy Ken Schafer over at One Degree, I thought I'd share some of my thoughts on how the Internet marketing landscape might evolve in 2007.
Here's what I see when I peek into my crystal ball:
- The Internet marketing talent shortage (at the mid-to-senior level) is going to get worse, which will slow the growth of Internet marketing service companies that don't have their HR act together.
- So-called "mass media" marketing professionals are going to realize that Google is moving into their turf much faster than they realize ... if they even realize this at all.
- We're going to see a lot of movement in the podcasting space. I predict that podcasting will start to emerge from relative obscurity and begin to appear on the corporate radar screens as a potentially viable option.
- I expect several large media companies will try to acquire the leading independent podcast directories (like Podcast Pickle).
- Finally, if I were a large software company based in Redmond, Washington, I would be seriously considering buying one of the more popular podcast creation software programs (and/or the company that created it).
Whatever really happens, 2007 is already shaping up to be a doozy. Bring it on!
A note to readers: This will be my last blog post of 2006. I will return, with a few surprises, in early January, 2007. Have a safe and happy holiday!
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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