I hear it all the time. And it drives me nuts.
By "it" I am referring to the statement: "all the best domain names are taken."
Not by a long shot.
While it is true that most (English language) dictionary words were scooped up long ago, there are still lots of opportunities to get your hands on a catchy and memorable .com domain name.
For starters, you can always turn to the domain name re-sale market where thousands of previously-owned (previously-loved?) domain names exchange hands every day.
Spend a few minutes poking around on The Domain Name Aftermarket and Afternic.com and you will find thousands of desirable domain names ready to be scooped up for under $500, and many for far, far less. (I paid a whopping $5 - yes, five bucks - for the last .com domain name I bought on the re-sale market.)
The other way to get a great domain name is to - pardon my bluntness - be a bit more creative.
True, croissant.com is not available, and you probably can't afford to buy it, but (at the time of me writing this) flakypastries.com and frenchtreats.com are available. (I'm not saying that these are the greatest domain names ever, but you could do a lot worse, and they took me all of two minutes to come up with.)
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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