What do a Montreal Internet marketer and a Toronto taxi cab driver have in common? They both pass the "Google me" test.
Allow me to explain.
Last fall, during his talk at the Canadian Marketing Association's Digital Marketing Conference, Mitch Joel (the Internet marketer, not the cabbie) used an unusual method to share his contact information with attendees. At the conclusion of his talk, Mitch displayed a screenshot of the Google home page and told the audience to "Google me."
I thought this was a clever, albeit cheeky, way of going about this. I mean, what if Mitch couldn't be found in Google when people went looking for him? What if he drove people to a different Mitch Joel? What if the stuff displayed about Mitch Joel, or his possible doppelganger(s), wasn't positive?
I asked Mitch about this recently, and he told me he wasn't too concerned. Nor should he be. Right now, Mitch Joel (the Internet marketer) dominates the all-important first page of results from Google.
Which is where the Toronto taxi cab driver comes in. Apparently this unusual contact strategy is catching on.
Last week, three ladies from the office and I discovered we were riding in a cab driven by the world famous "Mr. Geography", a Toronto cabbie with an encyclopedic knowledge of word geography. In between asking me and "the princesses" (which is how the cabbie referred to my colleagues) geography trivia questions, Mr. Geography received a call on his mobile phone. On the end of the line was a producer from a radio station who was interested in booking the cabbie as a guest on an upcoming show. Mr. Geography's answer to the caller's request for more information? You guessed it, "Google me."
Which of course "the princesses" and I did when we got back to the office.
Wouldn't you know it, Mohammad Collins (a.k.a. "Mr. Geography") ranks pretty well in Google. Which brings me to an important question for you:
Do you pass the "Google me" test?
In other words, what happens when someone Googles your name? Do they find you? And if they don't, what do they find?
Even if you don't have the chutzpah to invite people to Google you, some of them are going to search for your name anyway. So you might as well pay attention to the search results. If you're really clever, you will start to be pro-active about shaping those results. And that, dear reader, is a topic for another day.
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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