Is it possible to have an immersive, interactive, and on-brand marketing experience without even visiting a Website?
I believe you can, based on my recent experience interacting with the proprietor of the Pinewood Motel.
Here's the scoop: I'm watching TV and see a commercial for Sony Pictures' new horror film, Vacancy. Other than the fact it has some A-level stars in it, the film (and the commercial for it) looks like a typical slasher flick. Until the end of the commercial, that is.
Instead of the now de-rigueur Website URL, the following is briefly flashed on screen during the last second of the commercial:
"For reservations please call 1-888-9-VACANCY"
I take the bait, grab the phone, and punch in the numbers:
"Folks, you've reached the Pinewood Motel..." says the creepy guy at the front desk.
And I am hooked.
Check it out: 1-888-9-VACANCY. It's very clever, even if the film isn't.
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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