Yes, the rumours are true; I've left MacLaren MRM and will be starting a new job in a few weeks. I can't reveal the details of the new gig yet. As a loyal reader of this blog, however, you'll be one of the first to hear the news.
Meanwhile, I wanted to let you know about one of the projects I'm most proud to have worked on during my time at MacLaren MRM. It's a podcast series called Aesthetic Intent and it's for the Buick division of General Motors of Canada. Aesthetic Intent quietly launched during my final week at the agency, and to the best of my knowledge is the first ever podcast by a Canadian automotive manufacturer. Even more noteworthy, in my opinion, is that this podcast is NOT about cars.
Aesthetic Intent is a six-part podcast series that "deconstructs the connection between passion and beauty" and features interviews with an eclectic group of people. Each episode is smart, engaging, and authentic ... as well as "inspired by the new Buick Enclave." It's not an infomercial for the vehicle, and the only quasi-advertising content appears discretely in the last few moments of each podcast episode.
Kudos to General Motors of Canada for continuing to be an innovator in the Internet marketing space. Yes, I said "innovator." There are very few 'traditional' Canadian companies that have invested as heavily in the Internet channel, and launching this podcast is just another example of GM Canada's enthusiasm for the medium. Regardless of whether or not Aesthetic Intent turns out to be successful, you've got to give GM Canada credit for trying new things. I'll miss working with them for this reason.
I also want to tip my hat to the great team at MacLaren MRM that I worked with on this project. It was quite an adventure getting this unconventional project off the ground, however I am confident that all the time and effort will pay off.
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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