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August 6, 2007

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Michael Baynger

...But after just a few moments it was clear to me that enough careful thought and design effort had been put into this web project that one could look at it as a work of art in itself. The designers had a tough challenge and could easily have faltered by making the corporate message too strong and producing something too cheesy, or they could have underplayed the corporate message and risked the site never seeing the light of day.

Not an easy balance to strike but certainly an opportunity for me to have some fun in ‘deconstructing’ the piece to see what these marketing artists have done with it. So I’m going to share some of my observations with you because it’s fun to see the handiwork of such clever minds...

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