I am so not into book reviews, however last week I had the honour of leading a roundtable discussion on podcasting at the Digital Marketing Conference. Near the end of the session I was asked to recommend a book on the subject of podcasting. That book was, and is, Podcasting for Profit, by the multi-talented Leesa Barnes.
Leesa's book was published a few months ago, and I've been meaning to blog about it ever since. Podcasting for Profit is unique in that it's not a technical 'how-to' manual about the production side of creating a podcast, nor is it one of those cheezy 'become an Internet radio star' publications. Plenty of those kinds of books kicking around already!
Podcasting for Profit, on the other hand, is focused on the business side of podcasting. Amen!
This is the book to pick up if you're struggling with whether or not you or your company or your clients should be podcasting. And if you've already decided to move forward with podcasting, Leesa's book will help you identify new business opportunities related to podcasting that you might never have thought of.
Written in a warm, honest, and down-to-earth style (it's by Leesa Barnes, after all), Podcasting for Profit is highly recommended to anyone interested in understanding the business implications of this exciting new medium.
You can find out more about the book at http://www.leesabarnes.com/book/.
P.S. I'm also supremely flattered to be mentioned in Podcasting for Profit, along with lots of other podcasters whose work I admire. Congratulations, Leesa!
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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(**sniff**) Thanks for the kind words. I'm glad you enjoyed it.
When I was up at 4am writing, I had the business person in mind. Although podcasters will find the book engaging, I purposely strayed away from the techie stuff so the info would be easily digested by that business person.
If podcasting is to be embraced as an effective business tool, it has to be easy to understand and apply. At least I could help in the understanding department :)
Posted by: Leesa Barnes | October 31, 2007 at 12:20 PM