I'm no sports fan, but the 42nd Super Bowl was an exciting event, and not just because of the antics on the field.
As I watched the Canadian feed of this much-watched event, I counted over 40 different URLs on display in the TV commercials run during the three-and-a-half hour broadcast.
Here's a rundown of the good, the bad, and the ugly of Canadian Super Bowl URLs:
www.freshenergy.com - Guess who?
www.forthegreenergood.ca - Guess who?
www.seeingandhearing.ca - Guess who?
www.spend.ca - Guess who?
www.manulifeincomeplus.com - Man that's a lot to have to type!
www.creditunionsofbc.com - Ditto!
www.cdic.ca - Well, it's not so much that this one is bad as much as it's boring.
www.rogers.com/tellyourstory - Now that's awkward! Is that "tell yours, Tory" as in John Tory? ;+)
www.rogers.com/windowsmobile - That's a lot to type...
www.truehd.ca - Great domain name, but inconsistent with this company's URL strategy (see above)
www.bcaa.com/tv - Hmmm, do you think they're measuring their TV spend?
www.ikea.ca/mattress - Yawn...
www.educate.com - Sweet! Guess who owns this killer domain name?
The Sore Loser:
www.nestle-bowlblitz.ca - Not only does this feature "the dash of death" but someone forgot to register the version of the domain without the dash. (Please tell me this wasn't the work of the agency I used to work at!)
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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