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July 5, 2008


Julie Power

I love the idea of listening to podcasts and watching business videos, but when push comes to shove ... and that's often enough ... I go for the fast option, reading and skimming. To my mind, unless you have an audience that does a lot of commuting, podcasting is not the most efficient way of reaching people. Did you find that?

Bill Sweetman

Hi Julie, I think that people like, and consume information, in different formats, depending on their own personal preferences. I, personally, am a reader/skimmer vs. a 'listener', but I know lots of people who prefer radio, audio books, and podcasts. So I think podcasting can be a very efficient way to reach those folks, and I certainly reached many people that way with my podcast. That's why I am still a huge believer in podcasting as a medium, even though I am no longer active as a podcaster.

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