It's 2009, so I would hope by now that any marketer reading this article online understands the importance of securing your company's brands as domain names. In other words, Acme Furniture should own and control the domain name acmefurniture.com (and, if it's a Canadian company, acmefurniture.ca as well) even if you don't yet have a Web site.
My question for you today is, "Have you done the same for Twitter?"
Twitter is a micro-blogging platform that is growing in popularity at an astonishing rate. The purpose of this article is not to explain or promote the benefits of Twitter; that topic has been covered by others.
What I want you to understand today is that Twitter IDs (or "user names" or "handles") are the equivalent of domain names.
Even if you don't understand Twitter or don't think it has a role to play in your company's marketing efforts today, I strongly urge you to still secure your Twitter ID now.
In my case, I do all my Tweeting (as its called) as @billsweetman but I made sure that I registered all my other professional brands as Twitter IDs so that when and if I want to use Twitter for those other brands I already have the most intuitive Twitter ID.
I predict that over the next few years, millions of dollars will be spent by companies buying, selling, and fighting over Twitter IDs. I have already seen a number of nasty legal spats develop, and I have personally brokered the sale of several Twitter IDs already. And this is only the very beginning...
If you are Acme Furniture, you should make sure you get your hands on @acmefurniture right away. Since there is no fee to register a Twitter ID, you have no excuse not to do this. Simply head on over to http://www.twitter.com and sign up for a free account.
Don't be the person who in a year or two is having to explain to their company President why you didn't secure the company name as a Twitter ID. Take two minutes and do it today.
One final tip: Twitter will eventually suspend an account if it has not been used for six months, so make sure you post something once a month just to keep your account active and not risk losing your valuable Twitter ID.
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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