Last week's CMA 2006 Digital Marketing Conference was information-packed and very inspirational, and I'm not just saying that because I am a member of the Conference Committee!
While I learned a lot more than just seven things at the Conference (I took 15 pages of notes), there were a number of key points made by various speakers that really struck me:
- The Internet marketing talent shortage is now a reality the world over. Get used to it.
- The number one thing that is holding clients back from investing more in Internet marketing is lack of knowledge. As Steve Levy of Ipsos-Reid so succinctly put it, "clients need to be educated before they are sold."
- Marketing in the age of the Internet is all about conversations.
- It's not about the Web page, it's about the clicks.
- Podcasting is in its infancy like the Web was a decade ago. Now's the time to get in.
- It's not about people coming to the content, but content coming to the people.
- RSS readers will become the new portals.
For an excellent summary of the presentations given at the Digital Marketing Conference, and to continue the conversation, be sure to check out the Canadian Marketing Blog.
Domain name expert Bill Sweetman is the President & Lead Ninja of Name Ninja, a boutique domain name consulting firm that helps companies acquire, manage, protect, and profit from their domain names. Bill has provided strategic domain name advice to major companies around the world for over 20 years.
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